The 10 Best Fintech Marketing Agencies
The last few years have seen specialized fintech marketing agencies emerge from the pack of generalist growth agencies.
There are good reasons to choose a specialized fintech marketing firm.
First, unlike consumer internet, CAC does not decline at scale. Convincing someone to give you their bank account number is more challenging than persuading them to download an app.
Since viral growth is rare, fintechs rely more on paid traffic. That traffic is costly: four of the five most expensive Google Ads keywords are financial services terms.
Second, Google holds pages related to “Your Money or Your Life” to a higher standard. Creating SEO content requires additional care.
Hiring a fintech marketing agency with experience navigating Google’s Search Quality Rater’s guidelines in this area is crucial.
We’ve researched the top 10 fintech marketing agencies to help you pick the right partner.
Location: Austin, Texas, USA
Founded in 2014 by industry veteran Rory Holland and named to indicate the agency’s customer-centric approach, CSTMR is based in Austin, Texas.
Rather than focus on SEO, PPC, branding, or PR, CSTMR offers a broad range of digital marketing solutions, making it a good fit for companies looking for an all-in-one solution.
Their “Growth Engine Program” is a proven growth model for finance and fintech companies.
Prominent clients have included Lending Tree, Credit Karma, and SELFi, but with just nineteen employees, the agency is lean enough to be flexible. They also offer a free strategy session for prospective clients.
Location: Atlanta, Georgia, USA
Anna Ruth Williams dropped out of grad school to found Atlanta-based ARPR in 2012. Starting out as a tech PR firm (hence the name), ARPR has since expanded into social media and digital marketing.
The firm works with clients across technology — not just fintech. But ARPR has worked with fintech clients in cryptocurrency, payment processing, regtech, and banking, including Prevedere, Sovos, and ParkMobile.
Since 2012, the firm has grown to more than twenty employees, has been named a PR News Top Place to Work, 2016 Tech Agency of the Year, the 2019 Fastest-Growing PR Agency, and a Holmes Report Boutique Agency of the Year Finalist.
If earned media is central to your company’s growth strategy, then ARPR is certainly worth considering.
Location: Atlanta, Georgia
Inbound FinTech is based in London, the undisputed capital of the fintech industry.
While many firms on this list started as PR, branding, or design firms, Inbound FinTech focuses on content development, paid media, and search engine optimization.
Founded in 2017 by Maria Milea, Inbound FinTech has grown to fourteen employees and was named Best Fintech Marketing Agency by Wealth & Finance International.
Clients include Apply Financial, IBS Intelligence, and CipherTrace.
They publish a range of resources to help fintech companies grow, including The Ultimate Guide to Inbound Marketing for FinTech & Financial Services Companies.
Location: Chicago, Illinois, USA
Walker Sands is the largest agency on the list, with 155 employees, and is arguably the most established.
Founded in 2001 in Chicago, Walker Sands bills itself as “an integrated B2B marketing agency” and has worked with clients like GrubHub, SEMRush, and Accenture.
In the fintech space, the firm has worked with HyperWallet, WorldPay, DailyPay, and Billtrust, among others, working on high-profile campaigns — including Billtrust’s Visa partnership launch.
An 8x Inc. 5000 member, Walker Sands has offices in Chicago, San Francisco, and Seattle and offers a broad suite of services, from web design to PR to demand gen and creative.
If you have a B2B business model, you might want to take a look. To get an intro to the firm, look at their series of guides and best practices related to marketing, marketing tech, and digital PR. Their guide to B2B account-based marketing is especially interesting.
Baldwin & Obenauf, Inc. (BNO)
Location: Somerville, New Jersey, USA
Founded as a traditional ad agency in 1981, BNO offers branding and strategic services from its Somerville, New Jersey headquarters.
With just fifty-one employees, BNO punches above its weight. In the fintech space, BNO has worked with Mastercard and New York LIfe on their digital experiences — including Mastercard’s Masterpass campaign.
BNO has also worked with KPMG on their employer branding campaign, positioning the firm as “advancing next-generation talent.”
Led by agency president Trista Walker and woman-owned since its inception, BNO is a good choice for companies looking for a smaller fintech advertising agency with many years in business, corporate credentials, and social proof.
Location: Santa Cruz, California, USA
Crunchy Links was founded by Jack Treseler in Santa Cruz, California in 2019, making it the youngest agency on the list.
Jack was formerly Director of SEO at Milestone, Inc., a digital marketing software and services provider.
Crunchy Links’ services include SEO, affiliate marketing, content marketing, data analysis, marketing development, and paid media.
The agency is startup-friendly, offering a go-to-market plan and flexible month-to-month contracts, but fintech clients have included big names like Square, Credit Karma, and Finbox.io.
Four of their campaigns were shortlisted for the U.S. Search Awards in 2020.
With just three employees, their solid pedigree combined with the small headcount means clients can get expertise with some flexibility.
Location: London, United Kingdom
London-based Growth Gorilla was founded in 2017 and brands itself as a growth marketing agency focused on helping innovative fintech start-ups & scale-ups. They have worked with over 25 fintech brands.
With eight employees, this agency is on the smaller side. Still, clients include PrimaryBid, Wayhome, FIBR, Osu, and Change Invest, and they consistently turn out thorough, conscientious work.
Services include growth and go-to-market strategy, paid media management, conversion rate optimization and marketing automation.
Their ebook, 5 Badass Growth Strategies Every Fintech Founder Must Know, offers an introduction to their approach (but sits behind an email gate).
Location: London, United Kingdom
London-based Yaser is a solo shop founded by Yaser Ayub in 2019, specializing in helping financial services and fintech companies improve their presence online.
Clients include African payments startup Dakar, online pensions service PensionBee, SME lending platform Spotcap, and digital current account Pockit.
Yaser focuses on marketing strategy and lead generation and offers a free consultation with prospective clients.
As a solo shop, Yaser can work with small businesses and startups in both B2B and B2C, and is an option for early-stage companies that still want to establish an online presence, as well as more established companies.
Curious Cat Digital Marketing
Location: Marlborough, Wiltshire, United Kingdom
Based in Wiltshire, Curious Cat Digital Marketing provides a full suite of digital marketing services, including PPC, SEO, content marketing, and social media.
Curious Cat has worked with telecom giant Vodafone and commercial real estate leader Savills. In the fintech space, clients include cross-border payments provider Cambridge Global Payments, information services firm DueDil, cloud provider Finastra, and lending SaaS platform Quotevine.
Curious Cat is still lean — just six employees — but has enough headcount to work on larger content and SEO projects for its clients.
Curious Cat offers several free guides on its website, including 5 Free Tips to Improve Website Conversion Rate, and prospective clients can get to know the agency through a free strategy call.
Location: London, United Kingdom
London-based Big Rock specializes in B2B and financial marketing. Founded in 2011 by an HSBC options trader who joined forces with two veterans of global marketing agency Iris Worldwide, Big Rock adopts a strategic approach focused on inbound marketing and conversion optimization.
Services include Paid Media, SEO, Digital PR, conversion optimization, and web design. Big Rock also has an in-house production studio, which gives them an edge on the creative side.
With thirteen employees, Big Rock has the headcount to support large campaigns, but remains lean enough to work with start-ups and smaller firms.
Clients include retail stockbroker Share Centre, investment fintech ClearScore, and global investment giant Fidelity.
Big Rock offers an online brief that includes a full audit of the client’s website and a list of growth opportunities.
Fintech’s rapid growth means more marketing agencies will enter the space. This means more competition for established agencies, but will lead to higher levels of knowledge and competence among established players and new entrants.
Given the complexity of navigating high CAC and Google’s YMYL standards, this is good news for fintech companies looking to expand their reach online.